Marketing
Cybex Advanced Retail Marketing
application provides a comprehensive approach to enterprise-wide
customer and marketing management.
Multi-Channel Marketing
solution is designed to enable you to create optimized strategic
marketing plans and campaigns based on customer segmentation,
purchase patterns and ranking derived from the integrated
multi-channel customer profile and purchase history data
warehouse.
Summary
Cybex Marketing is a comprehensive application that integrates market planning and evaluation, information driven selling, content management, customer management and analytics within its campaign management tools.
Provide a process for adjusting campaigns to react to the most current and comprehensive data.
Seamlessly Integrated with Cybex Merchandising System, Accounts Receivable, Store Systems, Internet Storefront, Cybex Data Warehouse, and Cybex Reporting System to ensure all areas of the enterprise rely on the same marketing plan facilitating marketing control and optimization.
Benefits
Customer Management
Take advantage of multiple channels for capturing customer
information including Store Systems, Internet and External Lists
to build a valuable customer data warehouse.
Availability
of extensive number of customer profile variables, customer
profile lists, flexible code lists, ranking, merchandise and
price-point purchase patterns combined with Cybex data warehouse
and advanced query capabilities allows for customer
segmentation, analysis and marketing optimization.
Promotion Planning
Utilize multiple
promotion programs including hierarchical merchandise offers,
customer loyalty programs, special offers, VIP customers,
coupons, customer appreciation mail offers to achieve the
optimum mix of sales volume and pricing.
Advanced Query Selection
Three Discrete
query and selection applications combine for Ease-of-Use, Speed
and Functionality.
Customer search is designed to satisfy
novice users at store and Sales Professionals.
Filter by
Form allows sales professionals and direct contact marketing
personnel to quickly build user-intuitive selections based on
multiple variables and ranges of values.
Advanced Query
Selection facilitates powerful sophisticated data mining and
marketing selection lists designed for marketing staff with no
requirement of prior SQL or Query technical experience.
All
queries can be saved as selection queries, or customer lists.
Lists can be recalled, used in subsequent selection or combined
to generate derived lists eliminating duplicates.
Data Mining and Analytics
User security
access and complete real-time integration with Cybex
Merchandising module ensure purchases don't exceed plan
budget.
Marketing Cost and Effectiveness Measurement
Flexible report selections and templates facilitate customizable
user reports based on a single store, day and class or an entire
enterprise season summary.
Segment reporting designed for
location, category, merchandiser and buyer performance analysis
and identification of possible markdowns and returns.
Features
Campaign Management
Combine multiple marketing events and promotions in a single
marketing campaign for planning, budgeting and post-event
analysis.
Formulate marketing analysis and strategy based on
customer segmentation and market basket analysis to enable
effective use of multiple event types including promotions,
mail, email, web, catalog and direct contact.
Marketing Events
Utilize Cybex list management,
purchase history data warehouse, customer profile, and
post-event analysis to design optimal target lists and marketing
budgets for up-coming events such as promotions, catalogs and
trunk shows.
Combine mail invitations, email and direct
contact to effectively communicate events to customers
Evaluate event effectiveness by utilizing the advanced graphical
reporting and analytics tools.
Customer
Segmentation and Rank
Flexible number of percentiles
and rank variables including purchase amounts, visits,
cross-shopping and last visit
Customization
15 User-defined customer profile labels utilized in customer
database maintenance, reporting and analysis.
9 Flexible
codes per customer based on unlimited number of flexible codes
per database
Unlimited number of customer profile codes based
on customer profile code table
Unlimited number of marketing
events, combined to marketing campaigns
Unlimited number of
promotions assigned to marketing campaigns
Customer ranks
based on Monetary, Recent, Frequency, Cross-shopping, and
User-Defined purchasing patterns.
Ranks base includes
flexible time periods and number of segment intervals